Instagram Stories captions have arrived and here’s why we’re excited!

May 26, 2021

  • Creative Marketing
  • Social Media

The deaf and hard of hearing communities have been asking for this feature for a long time, and now automatically generated Instagram Stories captions are finally here! 

Instagram Stories captions are easy-to-read subtitles for your videos, which make it easier for your Instagram community to digest your video content. This is a great feature for consuming content if your audience is in a quiet place or have left their headphones at home. More importantly, it’s a step forward for those with hearing difficulties, especially since over 5% of the world’s population — 466M people — have disabled hearing loss.

So, how can you make this work for you and your brand? By using the captions sticker on your videos, you are creating a more inclusive experience for your community. Not only is making inclusive content the right thing to do, but it also makes your content accessible to a wider audience which can also help expand the reach for your brand.

This also gives you the chance to retain your audience’s attention for longer. For example, if your audience is scrolling through Instagram Stories in a quiet public place, there’s a chance they may exit your video if the sound comes on. But, if that very same story had subtitles — it suddenly becomes easier for your audience to stop, watch, and enjoy your video.

How to add Captions to your Instagram Stories

So far, the Instagram Stories captions sticker is only available in English and English speaking countries so we are looking forward to seeing this rolled out across a variety of languages. It’s also not available for Instagram Reels just yet, although you can record your video and add captions via your Instagram Stories and then upload as footage into your reel. Overall, utilising the caption sticker for your Instagram Stories is a really easy way to make your content more inclusive and accessible to a wider audience. We give it a big tick of approval!

Stay tuned for more ways to make your social media content more accessible.

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