TAHITI TOURISME
Treasure Every Moment
Building a brand platform that goes deeper.
Digital, social, and owned channels in 15 countries
and 6 languages.
All assets shot with entirely local talent in real moments.
Webby Awards Honoree.
Building on a brand platform that went to the heart.
In 2022 we launched the ‘Feel Treasured’ brand platform for The Islands of Tahiti. Intended as an emotional call to action for travellers who were yearning to feel a deeper sense of connection with their loved ones and the culture and environment around them, ‘Feel Treasured’ also embodied the feeling of ‘Mana’ – the life force that is said to flow through everything in The Islands Of Tahiti.
Looking beyond the honeymoon.
Treasure Every Moment was created to show a side of The Islands of Tahiti that many haven’t seen. A place beyond the classic honeymoon destination of the well known overwater bungalows of Bora Bora. The campaign was an invitation to take a more immersive journey into local life and an incredible range of activities and landscapes, every moment of which can offer something to be treasured.
Aligning with inclusivity, sustainability and diversity goals.
The Treasure Every Moment campaign also aligned with the Tahitian government strategy to focus on “Inclusive and sustainable Tourism” where locals are both the drivers and beneficiaries of how tourism can drive the economy. Everything was shot authentically and organically capturing real moments with locals, encouraging people to slow down and immerse themselves in everything around them rather than just seeking the obvious tourist experiences.
“As a B Corp-certified agency, Circul8 is proud to partner with destinations like The Islands of Tahiti that align with our values and are committed to inclusive and sustainable tourism.”
