The world’s first campaign to use Tinder for social impact.
Thousands of Aussie singles swiped right for women’s rights.
Widespread coverage from press, tech blogs and charity sites.
Amnesty International Australia asked us to deliver the message that millions of women are not free to make the same choices that Australian women can. We went straight to the place where millions of women exercise their right of choice every day: Tinder.
We set up Tinder ‘profiles’ across the country. As women swiped through people in their area, they were met with our profiles, and our message. Once ‘matched’, women could click through to the fully-responsive campaign site to sign up, have their say, and show support.