CHANGI AIRPORT GROUP
Changi Escape Challenge
Helping travellers in lockdown escape.
Over 16,000 entrants ‘escaped’ and entered the competition.
Delivered 4 times the KPIs on website visits.
GOLD Davey Award for best Contest and Promotion.
Staying top of mind with travellers who can’t travel.
With international travel restricted and Australian borders closed, Changi Airport needed to engage fans in a virtual way, continuing to build brand love and remain top of mind.
Leveraging the popularity of escape rooms globally, we developed the Changi Escape Challenge.
A virtual escape room with real rewards.
Promoted through web, eDM, organic social and paid social, the virtual escape room invited players to take on the role of a celebrity transiting through Singapore with a challenge to solve riddles in order to escape and catch their flight.
The campaign promoted Changi’s key attractions in an entertaining and sharable way.
Recovery strategy communication.
Circul8 also developed the recovery strategy to assist Changi in their communication during the pandemic.
The Changi Escape Challenge brought light hearted fun to the audience which was in line with the pre-play pillar of the strategy we recommended.
