Kenya is a rich and diverse holiday destination with many different experiences on offer to Australian travellers. How can we highlight all the different aspects of a holiday in Kenya in a way that resonates with the Australian market?
We sent 5 influencers to Kenya, each tasked with documenting different product categories that Kenya wanted to highlight: Wildlife, Adventure, Luxury, Culture and Conservation. We then used this content to create 5 themed stories of their experiences, with the public able to enter to win that adventure at the end of each. Our campaign partner, Canon, opened up exposure to an even wider audience.
We hit double our target for database growth with more than 50% of traffic to the website from new users and an average bounce rate below 35%. The users loved the campaign and gained a new awareness of the various of experiences on offer from a destination like Kenya.
Toga Far East Hotels (TFE Hotels) saw an opportunity to cement itself as the authority when it comes to the weekend with an offer no one could refuse – the opportunity to win 1 of 52 weekends away. Together, we developed a digital-led campaign around this.
We discovered that the modern 2-day weekend is just short of a century old, and with this insight, created an inspiration gallery for people to celebrate the past 100 years of great weekends.
Users post pictures from their greatest weekend for the chance to win one of the weekends away. Hotel information, contextual deals and offers were integrated into the gallery content. Printed collateral, banner ads, and EDMs sent by partners Virgin Velocity and CareerOne further bolstered the campaign.