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Category: Technology

23
Aug

Unified Weapons Master

CHALLENGE

Unified Weapons Master (UWM) is heralded as the next great super sport of our times; the high tech future of weapons based martial arts.

UWM required an integrated social strategy to spread awareness, increase engagement and ultimately gain momentum towards their first live events.

SOLUTION

After a comprehensive audit of UWM’s existing marketing activity, we took ownership of their social channels and implemented a comprehensive strategy that combined each of their owned channels to create a social ecosystem driven by consistent content framework, tone of voice and visual language.