We were tasked with a complete rebuild of the Japan National Tourism Organization (JNTO) website to bring in line with digital best practices, align better with core brand values and communicate more effectively with the need states of end users.
We took direct inspiration from JNTO’s brand slogan of “Endless Discovery” and embodied this concept through the information heirachy, graphic design, tone of voice and user interface design of the site.
In practice, this was executed through an endless side scrolling configurable content feed at the top of the website showing all content from the site and then an endless user generated feed of images from social media at the bottom of the page using Circul8’s bespoke social content streaming software, Aggreg8.
JNTO now have a fully brand aligned and responsive owned web channel that allows them to communicate more effectively with the Australian market.
This was launched in conjunction with social media management and a campaign, “The Magic Sakura”.