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Tourism Fiji

Global Social Media
Circul8 are responsible for Tourism Fiji’s global social media and digital campaigns. Regions include Australia, NZ, USA, Canada, Europe, India, Hong Kong and China.

AWARDS: 2013 Silver W3 Award – Social Content – Social Presence
Featured as best practice social media in Facebook’s official guide for ‘Tourism Boards on Facebook’

IMPACT & OUTCOMES
Visitor arrivals increased 5.3% and tourism earnings increased by 6.6% in 2014
13.8% increase in visitor arrivals in June 2015 compared to June 2014
Consolidated, effective world-class social media and digital marketing ecosystem
Increased Tourism Fiji’s social media followers by 157%
Built an email database from zero to over 74,000 email contacts to leverage for further marketing
Innovative approach using Influencer Marketing developing strong relationships with digital influencers for continued destination exposure
The success of Tourism Fiji’s social media has galvanized support from trade partners, tour operators and other brands to participate in future campaigns
Up-skill of Tourism Fiji in-house staff on social media best practice and innovation through Circul8 led training programs