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Find Your Spirit Animal

Fundraising Campaign
CHALLENGE

Street teams are costly – and in the long run, not that effective. Greenpeace approached us asking for a digital acquisition model.

SOLUTION

We all have an ecological spirit inside us somewhere. To bring it out, we created a fun and entertaining quiz called Find Your Spirit Animal which revealed a user’s unique animal identity and collected entrant details in exchange for an eco-friendly reusable sticker of their spirit animal.

RESULT

Greenpeace got in the green with cost per acquisition reduced by 65%, approximately 400% lower than face-to-face fundraising. Retention for the first 12-month period also increased and Find Your Spirit Animal was rolled out in other regions globally (UK, NZ, Switzerland) as a hot lead generation tool.