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Send A Whale

Cause Marketing Campaign
CHALLENGE

Greenpeace wanted to reach outside their loyal supports to collect signatures for a petition against whaling in the Southern Ocean to be sent to the Japanese government before the IWC.

SOLUTION

We developed a viral social media campaign predicated on a simple thought – save a whale by sending a whale. People visited our campaign website to create and customise their own origami whale with a range of cool paper and accessories. After signing it and signing up, these were sent directly to none other than the Prime Minister of Japan.

RESULT

The campaign achieved huge success across social media, with over 180,000 signatories and over 50,000 links to the campaign generated on Google. Send A Whale won the Webby People’s Voice Award (Not-For-Profit category) in 2009.

 


 

 

“Greenpeace has worked with Circul8 on several projects, including the Origami Whales micro-site, which became one of our most successful online campaigns ever. We have an experienced in-house team, so we need an agency that can work collaboratively… Circul8 is a perfect fit – they share our passion for using technology and creativity to inspire positive change, they are a powerhouse of ideas and aren’t afraid to venture into new territory, and they consistently deliver innovative and beautiful material. The Circul8 team are great to work with, and I recommend them to anyone…”

Crina Belevi, Senior Online Producer

Greenpeace Australia