Augmented Reality Promotion
Wrapping paper is usually bad, bland and tacky. We wanted to bring wrapping back to life.
We combined the long-held tradition of sharing gifts around the Christmas tree, with the modern-day habit of sharing GIFs around the office, and created GIFwrap – the world’s first interactive GIF-themed gift wrap.
All users had to do was pick, print, wrap and then scan their wrap with AR reader app Layar, and their selected GIF would reanimate before their eyes.
Unanimously loved by our clients, adored by parents and their kids, and nominated for the Augmented Reality category of the 2014 Webby Awards – GIFwrap got a very good wrap.