Destination Marketing Campaign
To create a digital/social campaign that creates awareness of Fiji being a place that “will make you happier than anywhere else in the world” whilst driving database growth and an increase in fans across Facebook.
Born from the insight that sunsets receive unprecedented engagement on social media and Sunset Relaxation Therapy being a proven therapeutic measure to reduce stress, we proposed Fiji SUN-SET.
We invited users to kick back, relax and enjoy a minute of soothing sunsets direct from Fiji. After the minute, they were able to enter to win an all expenses paid trip to visit the shores of the happiest place on earth and see the Fijian sunset for themselves.
The campaign yielded huge results, with a reach of over 5.7M, database growth over 115k and a fan boost of +95K.
An incredible 92% of users viewing the microsite went on to enter the competition.