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Category: Press Releases


Greenpeace & Circul8 Generate One Million Reasons to Save the Great Barrier Reef

Digital agency Circul8 has kicked off a campaign of a million reasons to save the Great Barrier Reef.

The campaign for Greenpeace Australia Pacific, highlights the personal motivations of everyday Australians, to save the world famous reef, which is threatened by mining industry plans to build nine mega coal ports in the heart of the UNESCO World Heritage listed region.

Circul8’s campaign which, coincides with the first Australian tour of the Rainbow Warrior 111, is centered around the Save the Reef website and social channels, The websites aggregates reef-related experiences and imagery from various social channels and the wider internet, the objective is combine user generated reasons with the aggregated content to produce 1 million reasons to save the reef. Each reason is sent via email to the minister for the environment Tony Burke.

Read the full article in B&T

Protect the great barrier reef for our children

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Save the Reef

The latest campaign from Greenpeace Australia, highlights reasons to save our world famous reef from being turned into a shipping highway serviced by nine mega coal ports.

Based around the Save the Reef website, which uses Google, Facebook & Twitter to aggregate reef-related images using hashtags, and asks users to upload their own reasons as an image or text.

Each reasons is displayed on the website and shared in social media, it’s also sent to the Minister for the Environment Tony Burke, via email in a direct attempt to show the government that there is NO public support for the nine mega coal ports planned for the world heritage area.

The campaign supports the first Australian visit of the Rainbow Warrior 3 a feature of earlier campaigns by Circul8 for Greenpeace International.

Read the Full article in Australian Creative  –

Protect the great barrier reef for our children