Say hello to Annie Chesterman, our new General Manager. Getting Annie on board is like a trophy in itself and to be honest, we now couldn’t imagine life without her. She brings a breath of fresh air and a wealth of experience and knows just how to bring us closer together.
See what we unearthed when we played 15 questions…
What’s your favourite emoji?
What were you doing before Circul8 and why didn’t we find you sooner?
I was hiding at ABC and Triple J for the last 15+ years. I spent the last 3 years there working as Chief of Staff to MD Mark Scott but before that I managed the development and launch of many digital projects and products including mobile apps, the content platform ABC Open and the hugely successful triplejunearthed.com.
What’s been your favourite triplej Unearthed performance?
Has to be Flume but there are so many!
Why Circul8? What attracted you to this role?
I’m a really hands-on person that’s passionate about digital, product development and nurturing creative teams. Circul8 ticked all the boxes and then some. After chatting with Circul8’s Managing Director, Alana Stocks, I was impressed by how gutsy and tenacious she was. She exuded an entrepreneurial spirit that I really liked and wanted to be a part of.
What’s most rewarding about your job?
Being in a position that allows me to build a great team, to help people develop and succeed. People don’t always know what they’re capable of and sometimes all they need is a champion.
Got a free time management tip for us time poor creatives?
Tackle the most difficult tasks first thing in the morning when your brain is fresh.
If you could have dinner with 3 people, dead or alive, who would they be?
Tina Fey, David Bowie, Salvador Dali – am fascinated by their creative brains.
Ooh tough one… I read a lot. A Gentleman in Moscow by Amor Towles. It’s a book for our times and focusses on a character who demonstrates how to deal with changing social and political situations with unbelievable grace.
The app that you can’t live without?
Spotify. I can’t go without music!
What do you enjoy most about digital marketing?
I’ve always loved the interactivity of the digital world. There’s nothing more satisfying than seeing the offline and online world work together in a way that makes our lives better.
Will robots take over the world?
Hopefully not! It’s becoming something that keeps me up at night.
We’re starting to see more women in leadership positions. How do you think an agency can benefit from being female-led? Any advice for women thinking about pursuing a leadership role?
I’ve had great mentors in my career, both female and male. In my experience, both can be equally great in leadership positions. At the end of the day, it’s more about your personality and approach. I think female leadership can bring different things to the equation – strength with a dose of empathy which is particularly important in the creative industry where you’re dealing with ideas and creative personalities.
Advice for women… be courageous and back yourself. It’s what men have done for centuries.
Any guilty pleasures?
……Spanish Soap Operas on Netflix
How would your kids describe you?
“Persevering, intelligent and very loving” – Sophia (Well played Sophia 👍)
When did you learn there was no Santa Claus?
Too soon… I had three older siblings.