But don’t start posting just yet. There’s one last element you need to master before you can start building that influencer empire of yours.
Part 3: Your feed
Not paying attention to your feed is like buying the best artisanal ingredients for a sandwich and then skimping on the bread. Your feed is what holds it all together and if done right, is where your brand becomes greater than the sum of your posts.
These are our 7 must-follow tips for producing a perfect social feed.
1. One for all and all for one
Your posts work best when they work together.
This doesn’t mean that you’re posts can’t be flashy—far from it. It just means that whichever style/vibe/theme you pick, they all need to complement (not compete) with each other. Do this, and your ‘visual’ voice will ring out loud and true. This can be achieved by committing to:
☐ A grid layout
☐ A theme/vibe/visual personality
☐ What you want to talk about and share
2. Get the most bang for your bucket
When it comes to your content buckets, pick a few. Stick to a few.
Content buckets are the defined topics that determine the types of posts your audience would love to see. A common trap many people fall into is adopting too many buckets. They think that the more you talk about, the more people you’ll connect with.
This might work on Tinder, but when it comes to posting, when you try to please everyone, you end up pleasing no one.
3. Give your feed some flow
A little rearranging goes a long way.
If you’ve just taken a killer photo but it doesn’t fit your grid style, mix things up so it does.
It might take extra time but it’s worth it to keep your feed looking curated.
What you’re looking for is balance. That means spacing your posts out based on their colour, their negative space and their subject matter.
To give you a hand, there are great apps such as Preview that allow you to rearrange and order your posts and see what your feed looks like before you post.
4. Apply the ‘apply all’ approach
Conformity is seldom good for creativity, except when it comes to your social post images.
We’ve already mentioned it above, but once you pick something, stick with it. This means using the same:
☐ Editing style
☐ Sense of humour
☐ Sense of style
5. Stay active
Keep your feed well fed.
A feed that is consistently being contributed to and updated is what followers want to see and follow. You might have the most beautiful social feed, but if it hasn’t been updated regularly, it won’t be visited regularly—people will unfollow.
If you are serious about growing your brand through your feed, commit to a number of posts a day/week and when you’ll post them, and work towards being consistent as clockwork.
6. Be selective, even ruthless
Sometimes you gotta kill your darlings.
There’ll be many times when you have an amazing moment you to want to share (online), but no matter how you edit it or try to justify its reason for being included, it just doesn’t fit with in your feed.
There are obviously exceptions to the rule, however, for the greater good, sometimes you’ll just have to close your app, put your phone down and walk away.
7. Make a plan
Creating a content schedule isn’t just something big brands and influencers do.
Consider how a content calendar can make the process much easier by:
☐ Giving you time to prepare and fine-tune posts on multiple platforms
☐ Automating your posts for maximum engagement
☐ Allowing you to see the big picture and ensure your feed has just the right mix