Tahiti Tourisme reappoint Circul8 as Creative Strategy Partner after a global competitive pitch.
Sydney, Australia, 22 May 2026: Sydney creative agency Circul8 has been reappointed to lead the global creative account for Tahiti Tourisme, following a competitive international review.
The appointment extends a six-year partnership that has delivered strategic growth, award-winning creative work and strong results across key international markets.
Circul8’s work has helped evolve The Islands of Tahiti’s global positioning beyond its renowned luxury honeymoon appeal, showcasing the depth, diversity and cultural richness of its five archipelagos. This approach has supported record overall visitor numbers in 2023, 2024 and 2025, with targeted campaigns for diving, sailing, Tahitian Guesthouses, Vacation Rentals and LGBTQ+ travellers contributing to broader audience diversification.
This collaboration has also been recognised through the many international awards received, including two PATA Gold Awards, reflecting the creativity, impact and excellence of the campaigns delivered.
A new two-year global campaign is now in development, with launch planned for early 2027. The campaign will build on The Islands of Tahiti’s unique ability to offer sophisticated luxury, pristine natural beauty and authentic culture, with sustainability deeply embedded through the local belief in Mana: the life force that connects all things in The Islands of Tahiti.
Vaihere Lissant, CEO of Tahiti Tourisme, said: “The work Circul8 has delivered across our global markets, including the USA, France, Japan, South Korea, China, Australia, New Zealand, Italy, Germany, Spain, Mexico, Canada, the United Kingdom and Switzerland, has contributed significantly to the continued growth of sustainable tourism in The Islands of Tahiti.
“We are delighted to reappoint Circul8 for the next phase of our global tourism development strategy. Together, we will invite visitors to immerse themselves in the beauty and safety The Islands of Tahiti are known for, while also promoting the culture and stewardship of our pristine natural environment.”
Alana Stocks, Founder and CEO of Circul8, said the reappointment was a proud moment for the agency.
“We are delighted to continue our successful partnership with Tahiti Tourisme. This is a wonderful testament to the quality of the work our team has produced, the results we have achieved and, importantly, the relationships we have built,” Stocks said.
“As a B Corp agency, we are committed to helping amplify brands and organisations that are doing something positive for the world. The Islands of Tahiti are a shining example of how tourism can be inclusive, sustainable and beneficial for all.”
The next iteration of Tahiti Tourisme’s long-running Feel Treasured brand platform, created by Circul8, will continue to evolve through new creative storytelling.
“We are honoured to launch another global campaign for Tahiti Tourisme,” Stocks said. “The Feel Treasured platform continues to provide a powerful springboard for creative storytelling. The new Follow Your Feelings campaign and film beautifully showcase the many different archipelagos of The Islands of Tahiti, while capturing the essence of Mana that visitors feel everywhere.”
The next phase of the campaign is expected to launch globally in early 2027.
Alice Izal (Chief Marketing Officer, Tahiti Tourisme), Vaihere Lissant (CEO, Tahiti Tourisme), Alana Stocks (CEO, Circul8), Phil Watson (Creative Strategy Partner, Circul8), Audrey Wigsten (Head of Operations & Delivery, Circul8), Vaimiti BU LUC (Communication Manager, Tahiti Tourisme)
For media enquiries, please contact:
Alana Stocks
alana@circul8.com.au
+61 (0) 413 699 620
