Launched on 6 July, Pokemon GO is a free app that uses augmented reality to give Nintendo’s beloved video game 21st century legs.
Built by Niantic (a company owned by John Hanke, who helped create Google Maps and Google Earth), Pokemon GO became the most downloaded app in App Store history in its first week (and it was only available in Australia, New Zealand and the United States back then!).
Downloaded more times than Tinder, Pokemon GO quickly overtook Twitter’s total number of daily users and even surpassed Instagram and Snapchat in terms of how long users spend on an app. It has now been downloaded more than 100 million times, makes $10m a day in revenue and is being played everywhere, from Melbourne to Myanmar.
Whilst Nintendo has pounced on the opportunity to monetise Pokemon GO, allowing brands and businesses to apply to sponsor a PokeStop or a Gym (a place on the map that attracts players with rewards or Pokemon battles), brands wasted no time capitalising on the opportunity to piggy-back on a worldwide phenomenon (and increase sales in the process) simply by getting creative on social.
Here are our favourites:
- Virgin Mobile Australia