Awareness & Engagement Campaign
How can we engage affluent, domestic & international travellers with the message that “Wild Bush Luxury offers a truly unique Australian wildlife experience that cannot be found anywhere else in the world.”?
We invited users on a luxurious multi-sensory journey through the experiences that you encounter on a trip with Wild Bush Luxury. At each stage of their journey, the viewer was able to personalise their experience be selecting their own preferences, and at the end of which, they could enter to win their final curated trip.
Promoted via email, social media, paid digital media and through our campaign partner, Taylors Wines.
1,7M prospective travellers reached through the campaign.
Almost 100,000 page views on the microsite within 8 weeks.
Followers on Wild Bush Luxury’s Facebook page increased by 67%.