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Unified Weapons Master

Social Media

Unified Weapons Master (UWM) is heralded as the next great super sport of our times; the high tech future of weapons based martial arts.

UWM required an integrated social strategy to spread awareness, increase engagement and ultimately gain momentum towards their first live events.


After a comprehensive audit of UWM’s existing marketing activity, we took ownership of their social channels and implemented a comprehensive strategy that combined each of their owned channels to create a social ecosystem driven by consistent content framework, tone of voice and visual language.