The Happiness Test
Social Media Campaign
Happiness is the universal language and Fiji, home of the world’s happiest people (according to a 2012 Gallup poll), wanted to be more vocal online about it.
We created the Happiness Test, a social media campaign coinciding with the International Day of Happiness. The Happiness Test was a visual online test based on the Myer Briggs behavioural testing method. Participants received a result and the perfect Fiji holiday to match their happiness type.
Smiles all around! Through the Happiness Test, Tourism Fiji’s new brand positioning reached 3.1m people, received 113,000 visits, and grew fan numbers by 49,000 fans.