Prince of Wales Hospital Foundation uses ‘Wall of Giving’ to share messages of support with its frontline workers
Circul8 | May 4, 2020
- Product Development
- Social Media
Hospital workers and carers are currently at the frontline of the Covid-19 crisis, putting their own health and safety at risk for ours. Many Aussies are looking for ways to show their appreciation for the frontline’s dedication and the personal sacrifices that they’re making. The Prince of Wales Hospital Foundation in Randwick is showing its staff some love and support — while maintaining a healthy distance.
The Wall of Giving
Two years ago, the Prince of Wales Hospital in Randwick engaged Circul8 to design and set up the Wall of Giving, a digital messaging wall that we created for their hospital foyer entrance. The Wall of Giving was designed to allow people to send messages and virtual gifts to hospital workers and staff to thank them for the care provided while in the hospital. They could also make a donation to the Foundation which supports the hospital to raise money to fund vital services and equipment.
The Wall of Giving’s tagline is ‘A moment out of your day can make someone else’s’, and today, this has never rung so true.
This month, we tweaked the digital display so that it now showcases the Prince of Wales Hospital Foundation Instagram feed that includes a flood of posts of gratitude and thanks to those working in the hospital.
How does the Wall of Giving work?
The Wall of Giving is an experience that uses a mixture of real world and digital experiences. People can use their mobiles to send messages of thanks and donate. Messages are then animated onto a digital screen at the entrance to the hospital to capture people’s attention in a visually interesting way.
To provide a simple and cost effective solution we built a bespoke platform with integration to a payment gateway and social media APIs . Messages can be approved for display to let staff easily curate the experience. These messages of love and support are then displayed on large format digital screens positioned throughout the hospital.
Interested in finding a meaningful way to support our healthcare heroes with a similar campaign or use of the platform? Get in touch.