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10
Jul

Meerkat is Back!

After being ditched by Twitter in favour of Periscope, Meerkat is back with a brand new set of updates – and the support of Facebook!

Meerkat Logo. Image via techcrunch.com

Meerkat Logo. Image via techcrunch.com

What is Meerkat?

Meerkat is a live streaming app that allows you to send live video to connections and friends.

Haven’t I heard of this before?

Yes, Meerkat was the star of the show at SXSW in March 2015. Back then, when users logged into Meerkat it would be registered on Twitter’s social graph, as users logged in through the Twitter API. You connected with Twitter, and thus you also connected with your Twitter followers on the app.

However, Twitter then invested in the live streaming app Periscope, which now runs entirely off of Twitter’s API – so there was no room for Meerkat anymore. Twitter stopped allowing Meerkat to upload when users were logging onto its social graph, which severely limited Meerkat’s potential at the time.

Is it better than Periscope?

Debatable, it depends how much you like these additional features….

Meerkat has now joined up with Facebook to use their API in their new update, importing your data into the app so that if you do sign up, you’ll be notified if one of your friends starts live broadcasting.

Whilst this may sound like ‘just another app’, we should remind you that Snapchat started off on a similar note – now look at it.

There are some additional features, this might be Meerkat’s way of under-cutting the competition. On Meerkat, friends are allowed to make a ‘cameo’ in your own live stream for up to 60 seconds (this is essentially where someone can ‘hijack’ your live feed). Again, this may sound gimmicky, but imagine the potential for live news feeds like ABC. We could have live streams from different parts of the world for the relevant news stories.

Meerkat Cameo

An invitiation to cameo. Image via digitaltrends.com

How can I set it up?

Download it here, or visit the website here.

Is anyone else using it yet?

Yes, Discovery are actually streaming part of Shark Week right now – use @SharkWeek to have a look on the app. Fox, TMZ, The Champions League, and MasterCard have also partnered with the app ahead of the new update including the aforementioned features (Wednesday 8th July 2015).

Information via:

Business Insider
Meerkat
The Verge 
Buzzfeed News

09
Jul

The Social Score: State of Origin

The maroons may have taken back the NRL crown, but who came away as a winner on social?

If you’re from New South Wales, you might still be mourning this week’s loss against Queensland in the final State of Origin game. We were all pretty hyped up for it after this video came out on Wednesday morning… (you don’t need sound to play this).

A big win for the Blues sponsors Victoria Bitter, with 177 retweets. The hashtag #ThanksForTheMotivation was used more than 184 times… a small win, but nothing compared to the other hashtags used around Origin. These are the top 10 most used hashtags around the game. Which ones did you use?

State of Origin Hashtags

State of Origin Hashtags, via hashtagify.me

#Origin was king, with an estimated 121,000 unique tweets sent per hour during the game yesterday. As for the team’s official hashtags, #UpTheBlues had 609 unique tweets per hour during the game, whereas (unsurprisingly) #QLDer had 2,600 unique tweets per hour during the game.

A fantastic success for @NRL’s marketing team, who issued this tweet way back in May…

This made User Generated Content a real source of amplification and anticipation for the game, especially for the companies sponsoring the hashtag #Origin. Although Sportsbet wasn’t an official sponsor of the event, they newsjacked it with the hashtag and a thorough Twitter campaign throughout the day. Over the past 24 hours, it’s been estimated that the hashtag received 4.52m potential views per hour.

The real Social Media winners for State of Origin, don’t you think?

However, there were some other strong contenders…

On the NRL’s Facebook page, fans were able to create their own State of Origin Jersey – complete with name and number.

Virtual Facebook jerseys for State of Origin

Virtual Facebook jerseys for State of Origin

More than 250,000 Facebook fans created their own virtual jersey within the last year.

They weren’t the only ones getting personal, either. XXXX are one of the main sponsors of State of Origin, and they hit home with this ad (again, no sound needed).


This gave us a serious case of the feels. By engaging in the social conversation around the sporting event, brands like VB and XXXX manage to build an emotional connection with the fans of the game. If you know of any other great examples of brand advertising around Origin, we’d love to hear about them!

In case you don’t watch the Origin, it was a landslide victory to Queensland with the final score standing at 52-6. Head over to The Roar to see more highlights.

 

Information via:

Hashtags.org

Bandt.com.au

Ritetag.com

Marketingmag.com.au

07
May

Meet Circul8’s Newest Recruits

We’re celebrating and welcoming two new staff members to the Circul8 team – Introducing Senior Strategic Account Manager, Cate Morgan and Strategic Account Manager, Audrey Aublin; each bringing with them a wealth of accounts experience (and sheer awesomeness).

Cate joins Circul8 having worked at Lowe Profero, The Farm Digital, Fairfax Media, Fox Sports, BAMBOO digital agency and EYE with an impressive list of clients such as Johnson & Johnson, Energizer Schick, Kimberly-Clark and Coca Cola.

Audrey comes aboard with an equally exciting working history at Lowe Profero, Sydney Harbour Tall Ship, Marquetis and Leo Burnett, France with clients Quick, Groupama Bank, Woolmark and Fiat.

A giant welcome to these two lovely ladies. If you’d like to say hello, feel free to get in touch with them on cate@circul8.com.au and audrey@circul8.com.au :).

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Written by Stephanie Nuzzo

07
May

Circul8’s Tinder Takeover Wins a Webby!

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Exciting news! We have been awarded the People’s Voice Award for Interactive Advertising: Online Guerilla & Innovation at the 2015 Webby Awards.

Taking home the trophy for our Tinder Takeover campaign for Amnesty International Australia, this is our second Webby win and fourth nomination.

In 2009, we at Circul8 were thrilled to find we were the first independent Australian digital agency to win a Webby Award, which brings together the world’s best in honoring excellence on the Internet. With over 13,000 entries from 60 countries, our 2015 Webby win for Tinder Takeover is no small feat, confirming our international standing as a digital agency (woo!).

Our Tinder Takeover campaign alongside Amnesty International and Tinder was a world-first, launching on International Women’s Day 2014. The campaign used the online dating profiles of Tinder to increase awareness of women’s rights by displaying hard-hitting messaging such as, “Not all women have the power to choose like you do”, in Tinder profiles.

“Amnesty International and Tinder were great partners in this innovative campaign, and we’re proud to create meaningful work that gains international exposure for such a such an important cause.” says Circul8 managing director Alana Stocks.

A big congratulations to all the winners and nominees for the 2015 Webby Awards!

For more on the Tinder Takeover campaign, click here.

To learn more about Circul8 click here.

Written by Stephanie Nuzzo and Nic Dorward

07
May

Periscope: 10 Things You Need to Know

You might have heard about ‘Periscope?’ The social-sphere’s newest social media channel has got digital nerds (like us!) salivating over the chance to explore a new and exciting platform.

Periscope (available here) is live-streaming app, that syncs with Twitter accounts to enable iPhone users (Android version is in the works!) to both watch and share video footage in real time.

“Just over a year ago, we became fascinated by the idea of discovering the world through someone else’s eyes. What if you could see through the eyes of a protester in Ukraine? Or watch the sunrise from a hot air balloon in Cappadocia? It might sound crazy, but we wanted to build the closest thing to teleportation.”  Kavyvon Bacon and Joe Bernstein, Periscope’s Founders. 

PeriscopeImage via: Daily Rind

Interested? So were we! For this reason, we’ve put together the Top 10 tidbits of information you need to know about Periscope.

  1. In the first 10 days after launch, more than 1 million people signed in to use the app.

  2. The developers behind the app were Stanford graduates, Kavyvon Bacon and Joe Bernstein.

  3. Twitter reportedly purchased Periscope for $100 million dollars early in 2015.

  4. You can only stream video in portrait mode, not horizontal. (Pity, as we really have a way with landscape filmography.)

  5. Periscope does what every Snapchat user dreams of and records the live streams, allowing you to watch older videos.

  6. As Periscope themselves describe it, “Watching a broadcast isn’t a passive experience like television.” With Periscope, viewers are able to engage with the online footage commenting and liking feeds, with text and hearts displayed on top of the broadcast.

    Image via: Telegraph.uk

  7. If you like a broadcast you can send love to the broadcaster by sending multiple colourful hearts. Each user has a different coloured heart.
  8. With a constant stream of live footage filling your feed, it can be hard to separate the gems from the garbage, so a little New York company, Dextro has flown in to save the day. Their service, Steam categorizes Periscope videos into groups like “Cats and Dogs”, “Nightclubs and Concerts” and “Talking Heads”, allowing you to choose your viewing experience. See more here.

  9. Your favourite celebrities have already jumped on board with the app! Instagram is good and all, but live-streamed videos of celebs? That’s basically the same as being friends!

aaronpauljaredletojimmyfallon

Images via: Mashable

 10. There are concerns that services like Periscope will be detrimental to the television industry, creating a free video platform that is near impossible to moderate. (Yikes!) Waves of users live-streamed the internationally discussed Pacquiao-Mayweather boxing match via Periscope, allowing others to tune in to the fight without the hefty fee that came with ordering it on TV… naughty-naughty! 😉 

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What do you think of the new app? WIll you be giving it a try? To start sharing and seeing now, download Periscope here.

Information via:

Mashable, links here and here.

Huffington Post, link here.

Wikipedia, link here.

Business Insider, link here.

Written by Stephanie Nuzzo

07
May

Circul8 Has a Little MyIdol Fun

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Image via: thepophub.com

If you’ve been using the Internet at all over the past couple of weeks chances are you’ve seen some strange little avatars filling up your Facebook news feed. These characters have been built using Chinese app, MyIdol, (which you can find here), and it has become somewhat the craze in the social media world.

We thought we’d have a little play with the MyIdol app and so, went ahead and created the entire Circul8 team. Take a look at our beautiful (albeit slightly creepy) cartoon selves below!

Alana: Managing Director

Alice: Account Director

Alex: Creative Director

Cate: Senior Strategic Account Manager

Kim: Producer

Will: Creative Copyrighter

Rosie: Content Strategist

Jayne: Designer

Steph: Content and Community Manager

Nic: Content Producer

Evan: Digital Executive Producer

Audrey: Strategic Account Manager

Fabien: Lead Designer

 

Written by Stephanie Nuzzo

 

18
Dec

The Circul8 Christmas Party: 2014

On Friday, 5th December team Circul8 held our annual Shark Island Christmas party. A forecast of thunderstorms and torrential rain didn’t put us off . We decided to just go with it. (Good thing we did, because by quite the stroke of luck, we were treated to a bright day with blue skies. Thank you Mother Nature!)

Our festive Friday started with a boat ride through the harbour where there may or may not have been a few “I’m on a boat” references… because, whatever… we WERE on a boat. Once at Shark Island our 12-course feast commenced, courtesy of culinary whizz Jamie. (We think we’re still full!)  

What followed was a sunny afternoon filled with some very Instagram-worthy cuisine, a few too many glasses of bubbly and some casual busting of moves to Rihanna (nothing says Christmas party more, right?).

When the sunshine finally started to fade, and the rain clouds closed in we decided that rather than head home, we would prefer to sit tight and watch. Let us say, witnessing a storm gather over Sydney from a small island in the harbour is pretty damn beautiful. And it makes for some awesome photography.

…But the piece de le resistance of the entire afternoon would have to have been it’s final hour. There was some pretty impressive jumping from the Shark Island wharf with the pink shades of a harbour sunset as our backdrop. Poetry!

From all of us at Circul8, we’d like to wish you a very Merry Christmas. Here’s hoping your holiday season is a safe and happy one!

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Written by Stephanie Nuzzo

18
Dec

The ads that ruined Christmas

December 25. Little Jenny awakes from a restful sleep and stretches out her arms. She kicks off the bed covers, exposing her reindeer-print pyjamas and jumps out of bed, her heart pounding with excitement. Jenny runs down the stairs, into the living room and over to the Christmas tree, which shelters half a dozen wrapped gifts. She walks over to the largest one, which has a gift tag resting on its top that reads, “Jenny” in thick black cursive. She crouches down beside it and tentatively rocks it back and forth, desperate to discover what sits inside… At least, this is what is supposed to happen of a Christmas morning. Today, it seems more likely that little Jenny will glance over at her festively wrapped gift and think, “I can’t wait to take that BMX for a ride around the block!”

…It’s that time of year once again and if you’re anything like the Circul8 team, you have done next to none of your Christmas shopping but you have perused the internet for prospective gifts. What you may not realise however, is that none of this browsing goes unnoticed. Advertisers deliver retargeted ads based on your search and online purchase history.

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According to Marketing Land, three quarters of consumers notice re-targeted ads. Consider this, and it probably becomes clear that if you share a computer at home, chances are the entire family is privy to your online shopping history.

Let’s take an example offered by Mashable:

“Let’s say you buy a PlayStation 4 for your son on the family computer. You close all your browser windows, and junior sits down at the computer to do homework. He opens a browser session — but because an ad network’s cookie has tracked your shopping, he notices ads touting deals for the PlayStation 4 surrounding every web site he visits.

Just like that, the magic of Christmas and holiday gift-giving is gone. If junior is young enough, he may wonder whether Santa is trying to send him a message or torture him: ‘I know this is what you want, kid, now you have to see it over and over again.’

And if he’s older and more savvy — well, now he knows that the last gift mum and dad will hand him on Dec. 25 is the PS4.”

So, how do we sidestep the spoiled surprises and, in effect, save Christmas for ALL (or more likely, your family of 4)?

Why not use them to your advantage as suggested by Time.com?

Retargeted ads offer you a nice platform for messing with your family and causing them to believe you’ve bought them all kinds of curious (awful) Christmas gifts.

Simply throw in a few sporadic searches for Crocs and Bintang Bali singlets and your genuine gift ideas should remain concealed. Your family will be served a mix of ads – both lovely and horrid. Christmas = saved.

Little Jenny deserves that magical Christmas morning – let’s be sure she get’s it this year ;).

Happy holidays!

Written by Stephanie Nuzzo

18
Dec

Twitter Adverts: What’s new and what’s for you?

Paying to extend your reach across social media channels is now the rule, not the exception. The gold rush days of your content magically appearing on every fan’s Facebook feed is over, and with Twitter’s recent shift in advertising and engagement, they’re not far behind. (Fan favourite Instagram have also been making similar rumblings).

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Here at Circul8 we’ve started to experiment with Twitter ads, given that Facebook ads have resulted in huge returns for our clients. The question we always ask for every client is “will promoting your content on Twitter be worth it?“

Twitter is putting a lot of thought behind their ad potential, but don’t let them do all the thinking for you. Here’s a list of 6 things to consider if you want that little blue bird to chirp for your business, and some important tips for how to deliver that content.

1. Know your budget

Until recently, your options were limited to pay-per-conversion (0.50c to $4.00 per click/fav/RT/new follower) OR to take out the Times Square billboard of Twitter ads and buy a trending hash tag  ($200,000 a day). Talk about extremes!

However, recent changes mean you can get a LOT more specific about your campaign aims, and in doing so better define how pay-for-performance affects your objective based campaign:

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 2. Drill down!

Just how specific you can get with a targeted community might seem overwhelming, especially when you’ve been given the job of growing a brand. However, Twitter is rolling out more and more ways to target specific users.

For example, this week they’ve launched the ability to target users with new mobile devices (let’s not wonder how exactly they know this!). Would your app be perfect for someone with a new phone or tablet to catch them as they build things from the ground up?  The specifics of that might be mind-boggling at first, but this at the core of social media advertising: specificity as opposed to the blind ad buying that dominated trad media.

3. Mobile be there for you (when the rain starts to fall)

This is crucial for any ad strategy you roll out on Twitter. 80% of active users engage with Twitter on their mobile device. That means whatever you’re driving them to had better be optimised for mobile devices, otherwise they’ll back away. If you want users to jump off into your microsite, or complete an act of web commerce, make sure it’s with those iPhone/Galaxy commuters in mind.

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4. Analytics, analytics, analytics

Like Facebook, the great benefit of advertising on Twitter is the wealth of analytical info you can get during and after your campaign, but it extends to ALL your tweets, not just the ones you pay to promote. That info isn’t available to regular non-paying users.  Just make sure you invest in the time necessary to read and interpret that data, otherwise its just numbers on a csv spread sheet!

(PS there’s a suggestion that advertising on Twitter fast tracks the ultimate social media status symbol – the verified blue tick.)

5. Hashtaggers gonna tag tag tag tag tag

Or will they? If you’re advertising on Twitter, you know the value of a good hashtag to aggregate your content and allow more people to find you (and you to find them). Have you spent enough time thinking through your ideal tag?

It’s vital you understand the sense of community or connection users will form with the hash tag. Just planning on using a blunt #BRANDNAME? Perhaps there is a better way to engage with them. Luke Ryan at Mumbrella has some #great #ideas about putting the #community #first, and letting them #inform your #campaign  (PS – don’t overdo it!)

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6. Play “devil’s advocontent”

We’ve all seen it: the well-meaning idea/catchphrase/open ended question that gets away from the intention of the campaign. Social media may no longer be the wild west it once was, but you can bet it won’t play by the rules you expect it to.

Make sure you can step away from your brand, or campaign, and view it like those timeline comedians might. Everyone is looking for the next “whoops” moment from a business, big or small, and the Internet is an unforgiving mistress. Don’t be today’s #socialmediafail

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(Earlier this year, LG France made a joke about the iPhone #bendgate scandal…tweeting from an iPhone)

Written by Nic Dorward

18
Dec

#illridewithyou

On Monday morning we arrived at Circul8 HQ, business as usual. Not long after though, we were all transfixed by the terrible actions unfolding in the middle of our city as the #SydneySiege began, continued throughout the day and well into the night. It ended in unbelievable tragedy, and we offer our condolences to the families who lost loved ones and our support to the survivors who endured something no one should have to experience.

In the midst of it all came a single moment of kindess from which a movement has sprung. Sydney-sider Rachael Jacobs posted an interaction on Facebook with a Muslim woman on public transport:

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It was a single act of solidarity that went viral after Twitter user Tessa Kum (@sirtessa) became inspired by the interaction between Rachael and the unnamed Muslim woman, and put out an offer online to do the same for anyone that shared her bus route.
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Soon, others were using Tessa’s hash tag #illridewithyou. The idea was to offer support to anyone wearing religious garments or of diverse ethnicities that felt nervous about travelling on public transport (sadly, often the scene of racial persecution). Not just social media support: actual, physical help by offering to sit with and travel alongside anyone that felt they may be targeted for their appearance or beliefs.

Within hours, #illridewithyou was the number one trend in Australia and around the world.

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Usually here on the Circul8 blog we often share social media phenomenon, however we like to think #illridewithyou as more of a human phenomenon. An example of when people champion good in the face of illogical tragedy that could spark further violence. Social media is no cure for the world’s ills, but people certainly are. From our phones and laptops it can sometimes feel like we’re helpless, but #illridewithyou proves there’s potential in us all to make the world more than the awful actions that occurred at Martin Place this week.

A sea of flower tributes at Martin Place.

A sea of flower tributes at Martin Place.

Written by Nic Dorward