Innovate or get left behind

July 23, 2013

  • Marketing Strategy

A world without innovation is a world without growth. It’s time for you to jump on the innovation bandwagon, stay ahead of the curve and start taking advantage of the new opportunities in social media.

Instagram video

3 weeks ago Instagram announced it’s launch of video on Instagram, giving users another way to bring their stories to life. If a picture’s worth a thousand words I wonder how many chapters one Instagram video will cover?

Check out Ben & Jerry’s behind the scenes video of their Flavour Lab whipping up the ‘Churned’ flavour.

Oh what’s that… Yes, that’s right, Instagram, has finally introduced a new embed option which will allow users to embed videos and images across the web. Improving the reach of Instagram content by providing another way to share content.

Now grab your phone, get on Instagram and start sharing your stories today.

Facebook photo comments

Facebook has started rolling out a feature that allows users to comment on status threads and brand page updates using photos.

What does this mean? According to Bob Baldwin who helped build this feature, it hopefully means “this will make threads with friends more expressive and engaging.”

It’s time to think about how your brand could leverage this new facility. Update your content plan to make the most of photo sharing fan engagement.

Facebook hashtags

Facebook has taken a leaf out of Twitter and Instagram’s book and recently launched Facebook hashtags. You can now use hashtags on either your personal timeline or brand page to turn topics into clickable links. When someone clicks on a hashtag they will see a feed of posts that include that hashtag.

Our most important tip… Ensure you are relevant with hashtags. Learn from the brand fails we have seen on Twitter. Don’t hijack a popular hashtag just to improve your reach, you will be labelled a spammer in the social media community and even risk having your account being suspended.

It’s been a great few weeks for social media; these new features will open up a number of doors for brands. Now it’s time for you to evaluate these features to see if they’re relevant for your target audience and if so work out the best way to integrate these new features into your current content strategy.

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