Circul8’s Tinder Takeover Wins a Webby!
May 7, 2015
- Social Media
Exciting news! We have been awarded the People’s Voice Award for Interactive Advertising: Online Guerilla & Innovation at the 2015 Webby Awards.
Taking home the trophy for our Tinder Takeover campaign for Amnesty International Australia, this is our second Webby win and fourth nomination.
In 2009, we at Circul8 were thrilled to find we were the first independent Australian digital agency to win a Webby Award, which brings together the world’s best in honoring excellence on the Internet. With over 13,000 entries from 60 countries, our 2015 Webby win for Tinder Takeover is no small feat, confirming our international standing as a digital agency (woo!).
Our Tinder Takeover campaign alongside Amnesty International and Tinder was a world-first, launching on International Women’s Day 2014. The campaign used the online dating profiles of Tinder to increase awareness of women’s rights by displaying hard-hitting messaging such as, “Not all women have the power to choose like you do”, in Tinder profiles.
“Amnesty International and Tinder were great partners in this innovative campaign, and we’re proud to create meaningful work that gains international exposure for such a such an important cause.” says Circul8 managing director Alana Stocks.
A big congratulations to all the winners and nominees for the 2015 Webby Awards!
For more on the Tinder Takeover campaign, click here.
To learn more about Circul8 click here.
Written by Stephanie Nuzzo and Nic Dorward