You have the power to choose how you live your life. Many women don’t.
Your choices can change this. Many women around the world don’t have the power to choose how they live their lives. Amnesty International Australia asked us to communicate this in a relevant and modern way, to gain the support of Australian women. We set up profiles across major Australian cities on Tinder, a social discovery app where millions of women practice their power to choose everyday.
Profiles featured the headline “Not all women have the choices you do” and other hard hitting messages. Women who found our profile were directed to a fully responsive campaign website to sign up and show support. The stunt was a world first – no other brand had tapped into Tinder’s growing userbase of over 600 million people.