If you could pick your own name, what would it be and why?
To be honest, I wouldn’t change a thing about my name–Maximillian Nicoli Adagio. As refined of a name as it might sound like, it’s origins come from a drunken night my father had in college, where he vowed to name one of his children Maximillian. Years later, here I am.
Tell us a little about yourself without using verbs.
American; practical; very relaxed; curious about everything; a bit of yoga; a sprinkle of adventure; outdoor life.
What was your first impression of Circul8?
It was from a conversation with Alex, Head of Strategy at Circul8, a few years ago at a Christmas party. It was very merry, slightly red-faced, and smelled a bit of sherry.
What’s the one charity you would work for and why?
There are quite a few charities that I have worked for in a client/vendor capacity for marketing, and there are many more that I’d love to devote my talents to! Gun to my head, I’d love to work for The Ocean Cleanup Project.
What’s the one thing you would change about our industry?
If I had a magic wand, I’d wave it and get rid of all the dodgy marketers. There are a lot of sharks out there, and I have never had a client that hasn’t been bitten at least once.
As a suit, what do you look for most in a creative?
Business acumen. Understanding a business is a prerequisite to creative marketing: what is their brand? How do they make money? Who are they talking to? Moving without effectively understanding how a business and how its greater industry works is scheduling a crash.
What Guinness World Record would you attempt to make or break?
Every day I’m trying to hold my breath longer, so don’t worry if you see me turning blue on the bus. But the static, non-o2 assisted breath hold record is 11 minutes 35 seconds, and I’ll be honest–I’m not very close.