Facebook Messenger is used by over 1 billion people every month and its smartphone app is now finally transforming into a one stop shop for anything you could dream of needing.
Facebook has always given developers the ability to create automated chatbots for Messenger. Using the Send/ Receive API, chatbots are able to respond to people using more than just text.
The bots respond with structured messages, sharing anything from photographs to links, call to action buttons to credit card payment forms. So far we have seen bots ranging far and wide including Skyscanner’s introduction of a bot that, through a multi-user experience, allows family and friends to search, plan and book together, and even a White House bot that allows you to send messages straight to President Obama through the Office of Presidential Correspondence.
Further, brands will be able to sponsor messages that will be sent to people who have already started a conversation with them. What opportunities does this provide for our clients? Limitless, everything from basic customer service chatbots to bots that allow booking with local travel agents are possible, and each provide a more personal and simple experience for the user.