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26
Jul

‘Discover What Matters’, our new campaign with Vanuatu Tourism

It’s been right in front of you all along.

It’s easy to lose sight of what really matters. The pressures of modern lifestyles, the pursuit of money over happiness and the demands of the workplace often leave many people with regrets late in life.

Our new campaign invites those at risk of losing sight of what truly matters to rediscover what they have been missing, in a place where it’s been right in front of you all along: Vanuatu.

Launched in May 2016 this multi-faceted campaign uses eight key teachings of mindfulness to inspire urban, hard-working couples to Slow Down, Immerse Yourself, Be in the Moment, Reconnect with Nature, Make New Friends, Share Laughter, Eat Naturally and Be Alone, Together.

These life-affirming tenets form the pillars of our campaign and run through our TVC, website, print and digital media. These guidelines encourage the audience to reconnect with what matters, in an authentic, emotive and inspiring destination.

The centrepiece of the campaign is our TVC (which you can watch below).

Showcasing some of Vanuatu’s stunning destinations, the TVC and supported paid media share the serenity that is abundant in this nation. Just 3.5 hours from Sydney, is it time for you to rediscover the important things in life?