Play The Magic Sakura game and discover the true beauty of Japan.
This week, Circul8 is proud to launch a new interactive experience celebrating Japan, the first of our targeted campaigns in partnership with the Japan National Tourism Organization (JNTO).
The Magic Sakura is a playful, interactive game that allows users to revel in the stunning tranquility of the iconic cherry blossom, as they collect lanterns that are placed on its branches. If a player collects 50 lanterns, they can enter the draw to win a trip to Japan.
In the lead up to the Cherry Blossom season, one of the most beloved periods in the Japanese tourism calendar, Circul8 and JNTO set out to celebrate the popularity of the sakura and remind Australia that Japan is a tourism destination like no other.
Hot on the heels of Japan being named #2 on Lonely Planet’s ‘Best in Travel’ 2016 global list, JNTO have big plans to increase destination awareness and build on inbound visitor numbers from Australia, and Circul8 are excited to work with them to achieve this!