Presenting Circul8’s new Senior Producer!
Louella just started with Circul8 as a senior producer. With 16 years’ experience working in the world of digital, we’re super excited for what she is going to bring to the team!
We’ve got a handful of producers here at Circul8 HQ, and they are all very lovely and work very hard. As one of Circul8’s copywriters, I am of course totally across the job that producers do and definitely haven’t used this interview to learn the specifics of their job…. See what Louella has to say…
C8: Hi Louella, first question we ask everyone: what made you want to run away and join the Circul8 circus?
L: I read a blog post that you eat lots of cake and it’s true, in fact I just had a piece and it’s my first week.
C8: Have you always been a producer?
L: No I started off as a baby, then I became a teenager, somewhere between then and now I became a producer, I did take a few detours in between and have been in client management and even a gallery owner and curator.
C8: What do you most enjoy about digital marketing?
L: Honestly, it’s the people and the character, I love working with all types of creative people and masters of their crafts. I enjoy the collaboration between developers, designers, animators and strategist that needs to happen to in order to produce an amazing campaign. But most of the all accountability and flexibility of digital media, the fact that everything is measurable, there is no guessing, we can test and optimise at all points of the campaign so we know we are getting the most of each campaign.
C8: For those reading this who may not exactly know what producers do (not me, I’m totally across it): What exactly does your job entail?
L: Producers are pretty much the mums of the project, we look after everyone and make sure no one is crying , everyone gets home alive and all ends well.
C8: What’s the app you can’t live without and why?
L: I am a big fan of practical apps so I have to say Maps…i’d be lost without it…my sense of direction is not so great.
C8: What’s your prediction for the next big thing in online social interaction?
L: No idea, I am continually shocked by the what people will and won’t share with the world.
C8: Destination marketing and tourism are a big part of what we do here at Circul8. What are your top 3 travel destinations?
L: Mexico, Jamaica and Cuba…I like the heat.
C8: Thank you for confirming what I already knew about producers in the digital marketing world, I definitely didn’t learn something I should have known ages ago.
Under our Louella-ella, eh
Written by Nic Dorward