If you haven’t heard of the ALS Ice Bucket Challenge by now, allow us to thaw you out of the ice age and welcome you to a new one.
The premise is simple enough – pour a bucket of ice water over your head and nominate some mates to do the same in 24 hours or less.
And in doing so, raise funds for amyotrophic lateral sclerosis (ALS) research. The crippling disease is known as motor neurone disease (MND) here in Australia, and is characterised by the onset of muscle atrophy across the entire body – first in the extremities, then toward the core and vital organs.
To date, the Ice Bucket Challenge has raised $55 million for ALS research in the US, and countless more in earned media. Locally, MND Australia has received more than $110,000 in donations, as compared to $12,000 for the same period last year.
Now, let’s take a look at 8 of the most noteworthy Ice Bucket Challenge (IBC) videos to flood front lawns, driveways and social media networks alike, all around the world.
1. Buckets of water are heavy, as Connor Riley discovered.
2. A mistake which wasn’t repeated by banana man.
3. …Or the ever-innovative Bill Gates.
4. …Or Jamie Oliver.
5. Samsung Galaxy S5 also participated, showing off its waterproof design in the process…
6. Regional newsreader Lincoln Humphries used his nomination to promote other (very) worthy causes.
7. Patrick Stewart did his with trademark class.
8. Jeremy Clarkson’s was strangely satisfying, as he unwittingly participated…
…And while it mightn’t have gotten as much coverage as other Ice Bucket Challenges on this list, Katrina Jeffery and several other locals who’s loved ones suffer from motor neurone disease (ALS), staged their own event in Lismore, far north NSW. See the video here.
Which just goes to show, no matter how big or how small you are, when it comes to diseases like MND, challenges like the Ice Bucket Challenge can give many who feel like they can’t do anything, the means to do something for the sufferers who can’t.
Please consider donating to MND Australia.