Last week, Circul8 presented at the Interactive Advertising Bureau Australia’s Creative Showcase 8.5 luncheon at Channel 10 studios in Pyrmont for our Amnesty Tinder Takeover project – which was announced the winner for Feb-March 2014.
Runners up included Havas Worldwide Sydney’s “eBay Christmas Gift Engine” and M&C Saatchi’s “The Battle of the Bridge”. Be it whether women deserve the same rights as men, what gifts to buy a friend at Christmas or which team wins out, each entry took a question and answered it in a unique, digital way that pushes the interactive advertising industry a bit further.
Alex Marshall, our creative director who presented on the day, said, “It’s great to be recognised on the strength of our idea and creative team. When you’re passionate about something it’s important to keep searching until you find something genuinely compelling to communicate it with.”
“By using a medium in a unique and innovative way gives you an instant point of difference when making a particular point or influencing people’s perceptions and behaviour.”
Written by Mark Starmach