Get your shovels ready – we’re digging to China. Circul8 and Digital Jungle, a marketing agency offering a range of digital marketing solutions for the Chinese market, have recently partnered – which means clients and consumers, Aussie and Chinese alike, have never been closer.
Just as well. Marketing to the Chinese consumer has never been more crucial for Australian brands. China has more than 560 million Internet users, 65% of which access the web via a mobile device.
Just last year, 709,000 outbound trips from China were to Australia, an increase of 14.5% relative to 2012 – which is the same year China became the world’s leading tourism source, with traveller expenditure reaching $102 billion USD.
Image via: The Economist
This year, it is expected that total outbound Chinese travel will exceed 100 million trips, especially to Asia, Australia and Europe. In the next five years, that is tipped to exceed 500 million trips.
All this spells success for Digital Jungle and Circul8. According to Mathew McDougall, founder and CEO of Digital Jungle, the skills needed to do this – consumer insight reports, website development, search engine marketing and social media management on platforms (such as WeChat and Weibo) – are precisely what Digital Jungle offers. Combined with Circul8’s expertise in digital & social media strategy, creative campaign strategy & implementation and community management, this is a force to be reckoned with.
If you’ve ever wanted to expand your brand into the bustling and dynamic Chinese market, now’s the time – drop a line to firstname.lastname@example.org
Relevant references: “Getting started with Digital Marketing in China” and “Are Chinese tourists out-shopping the rest of the world?”, SCMP, Tourism Australia
By Mark Starmach