Each week we’re putting together our best interweb finds, from brilliant advertising to clever new technology and our favourite oddities.
1. Our Favourite Video: Android KitKat mocks Apple
Android has unveiled the world’s first product placement operating system, with the latest OS named after the popular Nestle chocolate ‘Kit Kat’.
The partnership has resulted in tongue-in-cheek YouTube video taking a dig at Apple’s hypnotic product introduction videos. The KitKat ‘Chief Breaks Officer’ waxes lyrical about the chocolate’s ‘confectionary perfectionary’.
Android OS releases are all named after sweet treats, previous ones have been: Cupcake, Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich and Jelly Bean. This is the first time the name has been associated with a brand.
With a delicious collaboration like this there has to be some real chocolate right? Nestle plans to create more than 50 million Android KitKats…apparently only 500 will be available in Australia.
Even KitKat’s website has been rebranded with the chocolate bar’s delicious specs proudly displayed like an Apple product. Hilarious, check out the full site here!
2. Amazing Tech: The 3D printer that’s raised $100k+ on Kickstarter
Ahh the 3D printer, this thing has to be one of the current tech dream devices.
Enter Zeus: a 3D printer, 3D scanner and 3D object faxing machine, this hybrid 3D printer promises to simplify the technical aspect of 3D printing for home use. Wait…who cares?
Well since 3D printing costs have lowered there’s been a surge in popularity with many a cool thing being created.
3D printing is often used for rapid prototyping and research to reduce costs and time by engineers, industrial designers, scientists and architects.
Of course your office needs one!
3. Productivity: ‘Game of Thrones’ Peasants Got More Vacation Time Than You
Now that I think about it at least 75% of imagery of people from the Middle Ages involves massive pints of alcohol, mouths open wide like they’re having the best karaoke sing-a-long all while doing a merry jig with their friends and foes.
Medieval plebeians had the luxury of 8 weeks to half the year of holidays. Sure, they worked the fields, but even if they did get cagey the Church enforced ‘frequent mandatory holidays’. Say what?
‘Plowing and harvesting were backbreaking toil, but the peasant enjoyed anywhere from eight weeks to half the year off…Weddings, wakes and births might mean a week off quaffing ale to celebrate, and when wandering jugglers or sporting events came to town, the peasant expected time off for entertainment. There were labor-free Sundays, and when the plowing and harvesting seasons were over, the peasant got time to rest, too. In fact, economist Juliet Shor found that during periods of particularly high wages, such as 14th-century England, peasants might put in no more than 150 days a year. As for the modern American worker? After a year on the job, she gets an average of eight vacation days annually.’
Damn serfs! Read the full article here.
4. Causes: Mark Zuckerberg Launches ‘Internet.org’
So Mark Zuckerberg is bothered by the fact that the ‘internet isn’t accessible for two thirds of the world’.
…well there’s also food and medicine, but in terms of #firstworldproblems internet is a high priority (refer to Maslow’s revised hierarchy of needs below, the most basic human needs being at the bottom).
The top YouTube comment kinda summed up our initial thought after watching the Internet.org video…
To address this inequality Zuckerberg’s started Internet.org – a collaboration between tech leaders like Samsung, Nokia, Ericsson and Facebook. Their aim is to make the interweb available to developing nations that would ordinarily have to face the unthinkable choice of food/medicine or internet.
It’s interesting and a bit jarring at first to frame this issue in the way that we’d usually think about basic necessities like say clean drinking water, but then again we do base our lives around the accessibility of the internet…
5. Infographic: Twerking with Miley Cyrus
Yes, Miley on MTV, we saw her tounge and her twerk and the avalanche of memes. ‘Twerk’ even made it into the online version of the Oxford Dictionary very recently (nice work Miley). Anna Wintour though, wasn’t amused, pulling plans for Miley to appear on the December cover of Vogue. Haters gone’ hate!
The next logical step: a Terry Richardson directed music video complete with the golden combo of nudity, hammer licking and crying…29 million views in 3 days…