Circul8 is heading Tourism Fiji’s global social media program after winning the contract in September 2012. Michael Meade of Fiji Tourism said it was Circul8’s “comprehensive knowledge of the expanding world of social media” that made it stand-out from its USA, UK, China and Australia based competitors. After being shortlisted from sixty-five global agencies Circul8 won in a multi-round, competitive pitch against US agency Spark Loft Media.
“We love being responsible for the Tourism Fiji brand social strategy, campaign activities and communities. For those of you that haven’t been, Fiji is an amazing place, and sharing a bit of the “Fiji spirit” with a creative social media campaign is exactly the kind of challenge we relish!”
Tourism Fiji is poised to launch their exciting new brand positioning globally, and they have to be admired for recognizing what a powerful medium social media will be for reaching this goal. Tourism Fiji is one the “new breed” organisations, appointing a specialised social media agency on a retainer basis.
With social as the core pillar of their global marketing strategy and Circul8 at the helm, you can look forward to seeing Fiji leading the way in destination marketing online.
Circul8 have used their extensive experience and portfolio in the industry to launch an internal division, specialising in tourism social media marketing and advertising.
Take a look: